Launch your online boutique, leave your corporate job, and be your own boss!
You deserve to do what you love, every single day.
Get the guidance and support you need to work from home, make an income, and STOP feeling frustrated, confused, and overwhelmed with what steps to take first.
More research won’t help you start.
Scrolling through more posts, watching more videos, and putting every question into Google will give you answers— you just can’t be sure that they’re the right ones.
It’s not your fault.
There are billions of pieces of content added to the internet every single day.
No wonder why you’re confused, frustrated, and overwhelmed.
But it doesn’t have to be like that.
Because if you knew exactly what to do, then starting your boutique (with confidence) is possible.
And it doesn’t take forever either.
You just need a proven system that can take your idea and help you turn it into a business you can be proud of.
Online Boutique Success® is that system.
Work for yourself, own your time, and turn your passion into profit!
Online Boutique Success® is the proven, step-by-step blueprint for launching (and growing) a successful online boutique.
Join women from across the country—and around the world— who left corporate life behind, followed their dreams and now are running their stores full-time!
Get clear strategy and clear results… without the information overload!
Online Boutique Success® takes the entire process and breaks it down into bite-sized pieces to help you confidently go from zero to launch— no experience necessary.
You just show up and follow the steps so you can share your passion with the world… and get customers from Day 1!
I've been where you are...
I’m Jenelle, and over 10 years ago I faced a fork in the road.
As a retail fashion buyer laid off after a company-wide downsize during the last great recession, I had a choice to make: head right back into the rat race and hope someone gave me an opportunity… or create the life I’d always dreamed of for myself.
I’m so glad I went with option two, but it wasn’t easy.
In fact, in my first business I made zero sales on day 1. It took me 3 agonizing months to get my first order and 6 months to make $1,000… in total.
That’s when I learned a harsh lesson: there is a wrong way to launch.
I was devastated.
But I didn’t quit.
I kept trying because I was determined NEVER to have to work from someone else again.
A bunch of failures later, I was able to launch, grow, and sell my bridal accessories boutique using the same principles I learned over the years to go from $30K to $300K.
That became my personal blueprint for launching.
And since then I’ve been able to sell thousands of products to customers all around the world from countries that I didn’t even know existed, like Isle of Man and New Caledonia.
But I knew women were struggling just like I did when I got started.
So I took the system that I’d been using, broke it down specifically for a first-time boutique owner, and turned it into Online Boutique Success®, the most comprehensive resource for aspiring boutique owners who want to leave corporate life and never look back.
So far, it’s going pretty well. 😉
This is Marisa…
She was working in IT sales at a job that would literally make her cry at the thought of going back on a Monday.
As a toddler mom with one on the way, she knew that couldn’t last.
She refused.
She'd always wanted to launch a kids' clothing boutique.
So in the middle of all the craziness during the pandemic, she knew it was the perfect time to take the leap.
She joined Online Boutique Success® and just over 2 months later, she was up and running right in time for her first Black Friday/Cyber Monday weekend.
She TRIPLED her entire weekend goal on the very first day and hasn’t stopped growing since.
Within her first year, she was already paying herself.
And now she gets to hang out with her two beautiful kids and build a business she’s proud of, all on her terms.
Oh… and she quit that job by the way.
All because she decided to bet on herself, show up, and follow the roadmap laid out in Online Boutique Success®…
This is Marisa…
She was working in IT sales at a job that would literally make her cry at the thought of going back on a Monday.
As a toddler mom with one on the way, she knew that couldn’t last.
She refused.
She'd always wanted to launch a kids' clothing boutique.
So in the middle of all the craziness during the pandemic, she knew it was the perfect time to take the leap.
She joined Online Boutique Success® and just over 2 months later, she was up and running right in time for her first Black Friday/Cyber Monday weekend.
She TRIPLED her entire weekend goal on the very first day and hasn’t stopped growing since.
Within her first year, she was already paying herself.
And now she gets to hang out with her two beautiful kids and build a business she’s proud of, all on her terms.
Oh… and she quit that job by the way.
All because she decided to bet on herself, show up, and follow the roadmap laid out in Online Boutique Success®…
Launch and grow your dream online boutique in the next 12 weeks.
It doesn’t take forever to change your life.
With Online Boutique Success®, you’ll get the training, tools, and support to turn your big dream into your reality.
And create your exit plan so you can leave corporate life behind for good.
Getting started is WAY easier…when you know exactly what to do.
So here’s everything you'll learn in Online Boutique Success® to help you go from zero to LAUNCHED… and get customers from Day 1.
Success Mindset & Personal Preparation
You’ll learn how to prepare mentally for what it takes to be a successful online boutique owner and get clarity on how to manage your time so you never feel overwhelmed and make consistent progress toward your launch.
That means you’ll avoid getting in your own way, self-sabotaging, and the disappointment of not accomplishing what you KNOW deep down you’re actually capable of!
Business Essentials & Taxes
You’ll learn everything you need to legally set up your business, how to choose a name (and make sure no one else is already using it) and get advice on preparing for taxes from a licensed CPA and former IRS auditor.
This means you won’t struggle for weeks with what forms and documents to file and you’ll avoid choosing the wrong type of tax preparer or being caught with a surprise tax bill.
Brand Styling
You’ll learn an easy-to-follow way to create your logo and design a brand that commands attention, stands out from the crowd, and looks professional, trustworthy, and gets strangers excited to spend their money with you.
That way, you’ll avoid being ignored by the people you want to sell to, barely growing a following, and struggling to make sales.
Buying Inventory Correctly & Pricing for Profit
You’ll learn how to find and vet vendors, curate your inventory, set prices that your customers want to pay— and actually help you grow so you avoid getting boxes full of low-quality products that you can’t sell, stocking products that nobody wants, or overpricing so that they run to your competition instead.
Product Photos & Copywriting
You’ll learn how to use photos and storytelling to sell more products (including how to find the right photographer, models, and location) so you avoid losing time and money on photos that stop people from spending with you.
Creating Your Website
I’ll show you how to build every page, product, collection, and discount code (even if you’re not tech-savvy) so you have a website that can make money while you sleep.
That way you avoid having an online store that strangers refuse to shop from because it’s missing the right info or takes too much time to find the right products.
And because you’ll know how to manage it yourself, you avoid needing to hire a web developer to update the site every time you add new products or promotions.
Launch Strategy
This is where you’ll learn how to build your audience with the right people who are ready to buy even BEFORE you launch.
It’s a 7-step process that you can just copy and paste every time you add new products or you’re having a big sale event to keep growing your business.
And you avoid the struggle of trying to find the right people after launching– which is pressure and stress you definitely don’t want!
Marketing 101
Once you launch. It’s all about getting repeat customers.
I’ll show you the two most important ways to turn your fans and followers into shoppers and have them come back again and again.
That way, you avoid losing momentum from your launch and can start getting consistent sales from month 1.
Entire Online Boutique Success ® System - $5,000 VALUE
But you don’t just want to launch your boutique, you want to GROW it!
That’s why you get everything mentioned above and access to these too:
3 MONTHS ACCESS TO LIVE GROUP COACHING CALLS (2X PER MONTH)
It’s the full coaching experience with live Q&A, account audits, hot seat session and more to support you as you progress through the program.
Plus you get the benefit of learning from other students’ questions and experiences so that you can accelerate your own growth.
Plus all calls will be recorded so even if you miss a session you can always go back and learn.
$1500 VALUE
3 MONTHS ACCESS TO STUDENT FACEBOOK GROUP
So that you can connect with other boutique owners, get support, accountability and encouragement and have your questions answered through the topic threads or have me or a team member address them directly!
$399 VALUE
Plus you’ll be backed by a 30-day
“try and apply” money back guarantee.
If you’re on the fence or other trainings have left you skeptical, then I want to give you every opportunity to put Online Boutique Success® to work.
You just have watch all the content and take action daily — if you do all of that and still don’t launch your online boutique, you get 100% of your money back GUARANTEED.
For more details, click here.
Did someone say bonuses??
You get a BUNCH of them to kick start your journey and make sure you have everything you need to confidently launch and grow your dream online boutique including:
Total Launch Checklist
It’s exactly what it sounds like — this checklist has every step you need to check off to make sure you’re completely ready to confidently open up shop.
That’s over 120 tasks to complete, which means that each day you’ll know exactly what to do– instead of being totally confused about where to start or wasting time on tasks that aren’t important.
$50 VALUE
Wholesale Vendor Lists
You'll get a list of hundreds of trusted women’s and children’s clothing, accessories and footwear wholesale vendors.
You get access to all the latest styles used by the big brands you already know, love, and shop from.
And if you’re outside of the US, there’s also lists of vendors in Canada, Australia, New Zealand and the UK!
That way, you avoid buying from vendors with poor reputations, overspending on low-quality clothing or having no idea when your order will actually arrive– if it ever does.
$199 VALUE
Sourcing Products Overseas™ Training
I’ll share how to properly vet international vendors and know which ones to trust, how to place orders for samples and bulk inventory, how to manage your shipping, and make sure you get good quality clothes so you avoid getting taken advantage of or losing your money.
$300 VALUE
Social Media Star™ Training
You’ll never have to ask the question ‘what should I post?’ again. Social Media Star™ helps you cut the confusion and shows you how to create click-worthy content that will help you grow your audience and turn fans into customers– instead of being frustrated with every caption or clueless about what images or videos to share.
$99 VALUE
Black Friday Blowout™ Training
You’ll get all my holiday sales email templates and my guide on how to structure your sales and promotions so you can make as many sales as possible— instead of not being prepared and letting the huge weekend pass you by while other boutiques rake it in.
$100 VALUE
Running Your Boutique™ Training
I'm covering the nitty gritty of managing your new business so that you can be fully prepared to fulfill orders, process refunds, understand your store data to make better decisions, and so much more.
Avoid the confusion and stress of not knowing where to find the right information or not knowing how to deal with customers.
$1049 VALUE
Revenue Planning for Consistent Sales Training
You'll know how to review your inventory and make a marketing plan to hit your revenue goals month after month after month — instead of riding the revenue roller coaster and hoping you make money.
$1,200 VALUE
Boutique Growth Track™ – Post Launch Marketing Courses
Boutique Growth Track is my post-launch framework to help you get more followers, more site visitors, and more customers by using two of the most POWERFUL marketing strategies that boutiques are using to grow: influencer marketing and paid advertising. We’re going deep!
This is everything that helped me 10X my business and I lovvveee this stuff!
SO HERE'S WHAT YOU'LL GET IN BOUTIQUE GROWTH TRACK™:
Their Fame, Your Fortune course
I’ll show you my step-by-step process for working with influencers including what to consider before hiring one so you don’t send clothes or spend money on someone who can’t help you grow your boutique.
Plus you’ll get contracts, outreach templates, and a complete guide for all the different collaborations and campaigns you can create.
Multiply Your Money course
My system for turning your online ads into a customer-making machine.
I’ll show you how to get your boutique in front of thousands of potential customers all around the world so that you’re able to confidently and consistently grow your online boutique instead of struggling to find people to buy what you have or having to run deep discounts every month just to make some income.
$2,699 VALUE
LIFETIME ACCESS
This offer is too good to miss.
So whether you want to launch in the next 3 months or next year, you can get started whenever you're ready!
FAST ACTION BONUS
Fund Your Dream Boutique Training
I’ll show you how to build your business credit profile, access loans, lines of credit, grants and other sources that will help you pay for operating expenses, inventory, marketing and more– instead of the endless headaches of trying to piece things together yourself.
It’s a special bonus for anyone who enrolls in Online Boutique Success® in the next five days — whether you join on the payment plan or you pay in full!
What would freedom be worth to you?
Whether you’d just be happy to set up shop in your living room while your kids run around in the backyard or you have dreams of a 50,000 square foot warehouse with inventory stacked to the ceiling, that freedom is possible.
And deep down inside, you know you were meant for more than what you’re doing now.
So let me tell you everything you’re getting when you join Online Boutique Success® today:
But that's not what you'll pay...
It’s time to say ‘yes’ to your dream.
No more playing small, putting things off, or hoping that someday you’ll eventually create the business and life you’ve wanted all along.
Your time is now.
And you’ll get the training, tools, and support to bring your vision to life.
PAY IN FULL
PROGRAM VALUE $12,595
REGULAR ENROLLMENT $2997
FAST ACTION PRICE $1100
Get INSTANT ACCESS to the full program and all bonuses.
(Plus you'll get the extra special PAY IN FULL bonus too!)
EVERYTHING YOU NEED TO:
✅ Set clear goals and take smarter, more consistent action to reach them
✅Know your numbers and make informed decisions that grow your business
✅ Identify your target customer and create a unique brand that attracts them to your boutique
✅ Navigate the complex world of online marketing including social media, email, ads, even influencers
✅ Build trust with your audience so they choose YOUR boutique over anyone else’s
✅ Buy inventory the RIGHT way so it flies off the virtual shelves
✅ Price for profit so you can grow your business and pay yourself
✅ Reach new customers from all around the country (or even all around the world)
✅ Create an outstanding shopping experience that keeps people coming back
✅ Sell more products and create lifelong customers
INCLUDING ACCESS TO MY:
💡 PRICING CALCULATOR
💡 IMPORTANT PAGE TEMPLATES
💡 EMAIL AUTOMATION SWIPE FILES
💡DESIGN TEMPLATES
💡 STEP-BY-STEP HOW TO & IMPLEMENTATION VIDEOS
3 MONTHLY PAYMENTS
PROGRAM VALUE $12,595
REGULAR ENROLLMENT $699
FAST ACTION PRICE $499
Get access to the first 4 modules now, then get access to new modules and/or bonuses every time you pay.
EVERYTHING YOU NEED TO:
✅ Set clear goals and take smarter, more consistent action to reach them
✅Know your numbers and make informed decisions that grow your business
✅ Identify your target customer and create a unique brand that attracts them to your boutique
✅ Navigate the complex world of online marketing including social media, email, ads, even influencers
✅ Build trust with your audience so they choose YOUR boutique over anyone else’s
✅ Buy inventory the RIGHT way so it flies off the virtual shelves
✅ Price for profit so you can grow your business and pay yourself
✅ Reach new customers from all around the country (or even all around the world)
✅ Create an outstanding shopping experience that keeps people coming back
✅ Sell more products and create lifelong customers
INCLUDING ACCESS TO MY:
💡 PRICING CALCULATOR
💡 IMPORTANT PAGE TEMPLATES
💡 EMAIL AUTOMATION SWIPE FILES
💡DESIGN TEMPLATES
💡 STEP-BY-STEP HOW TO & IMPLEMENTATION VIDEOS
EXCLUSIVE PAY IN FULL BONUS
Personalized Page-by-Page Website Review
This bonus is literally created just for *you*
I'll do a full video breakdown of every page on your website showing you exactly what you need to tweak or improve to make the strongest impression on your future customers BEFORE you launch so that you can feel confident from day 1.
GET THIS FOR FREE WHEN YOU PAY IN FULL TODAY!
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
Yes it will!
The principles you learn in Online Boutique Success® can be applied to your business regardless of where you are located.
However, the specifics for business formation and taxes will be based on your country's laws and will NOT be covered in the program. You should still consult a local business and/or tax professional.
Online Boutique Success® includes country info sheets for Canada, United Kingdom, Australia and New Zealand which cover general tax, banking and business set up information.
Nope. Not at all.
You don't need to have anything in place before enrolling in Online Boutique Success®. The program will guide you through everything that you need to start. You don't even need to have a name selected yet!
Yes, my team monitors the student discussion group and we are always available to answer the questions and offer support whether it's in the form of a simple response, us actually going into your store account to check your settings or creating a personalized video answer to include additional examples when explaining a concept.
You can go at your own pace, all the lessons are pre-recorded so you can go through it based on your own schedule.
Online Boutique Success® is broken down into 10 core modules (sections). All lessons are delivered completely online via video with additional downloads such as workbooks, templates, spreadsheets and swipe files.
I recommend carving out approximately one hour per day to go through the content and actually implement what you're learning. This will enable you to launch your online boutique business within the next 12 weeks (3 months/90 days).
You can't "fall behind". This is a self-paced course so you can take your time going through the content.
Yes, Online Boutique Success® recommends using Shopify as your eCommerce platform.
The Website Creation module of the program shows you how to create a high-converting boutique site -- not just a regular pretty website. A boutique-ready website has lots of details included that are easy to miss but have a BIG IMPACT on if you'll be able to turn visitors into paying customers.
All those tiny-but-mighty details are taught to Online Boutique Success® students.
It's primarily for selling women's and children's clothing, accessories and shoes since the inventory buying lessons are solely focused on all the tiny details that you'll need to know in those industries.
You should be familiar with how the internet works but you don't need to have experience with creating websites or designing graphics.
You get step-by-step video tutorials on all technical aspects of your new business that you can follow and refer to for a refresher in the future since you have lifetime access to the program.
Yes, I do!
In Module 2, you'll learn about state sales tax. And you'll have access to a bonus lesson on preparing your business for federal taxes from a licensed CPA and former IRS auditor.
However, for information specific to your business, you will still need to consult your own accountant and/or tax professional.
The lesson also gives you advice on how to find and vet an accountant and tax preparer.
In the Social Media Star™ lesson that is included for FREE as a bonus when you purchase Online Boutique Success®, you will learn all about the types of content to share on social media to stay relevant and be attractive to your target customer.
You will also have an opportunity to get a reusable social media content calendar!
Yes, I do!
In the Multiply Your Money™ course that is included for FREE as a bonus when you purchase Online Boutique Success®, you will learn all about running paid ads. You'll learn how to build an audience and bring in consistent sales with ads.
You get everything you need to start up and I've also included the step-by-step growth marketing training you'll need to grow your business which would usually be a separate cost.
You won't need to invest in another course or training when it comes to starting an online boutique.
When you enroll in Online Boutique Success® you'll have LIFETIME access to the program and related content. So it doesn't matter if you launch in 90 days or 6 months. You have time to go through the program at your own pace even if life happens!
And more excitingly, it means by this time next year, you will be a boutique owner with real customers and real money being added to your business bank account!! 🎉 💰
No. Please do NOT enroll in OBS.
No. Please do NOT enroll in OBS.
No. Please do NOT enroll in OBS.
Here's the thing... if you have an online boutique but you're reading this page, it's usually because your current business is not bringing in as much money as you want it to and that you know you're capable of.
I've spoken to enough boutique owners to know that when you are struggling for sales it usually means you need to go back to the basics and identify your target customer, evalaute your product offerings and create a marketing plan to get in front of your target customer.
Those (and more) are all covered in Online Boutique Success®.
So yes, I recommend that you enroll in Online Boutique Success BUT only if you are coachable and you're willing to do away with everything that you've done and start over.
The 3 month payment plan features three [3] total installments. The first payment of $499 is made today followed by 2 additional payments in 30 day increments until you have completed a total of 3 payments. You'll get access to new modules and/or bonus materials in sync with your payments.
We do not offer an interest free monthly payment plan BUT you can apply for PayPal Credit. If approved, you can use PayPal Credit you can create your own 6-month interest-free payment plan.
Absolutely!
The launch strategy is truly something you can rinse and repeat multiple times a year to grow your audience and get them to buy whatever you are selling. It works from Day 1 and beyond!
Nope. Online Boutique Launch Roadmap™ and Online Boutique Success® are 2 different products.
One of the reasons I created this program is because there is so much incorrect advice online (especially floating in Facebook groups filled with struggling business owners looking for hacks or tips) about how to start and grow a successful online boutique.
The information you'll receive in Online Boutique Success® is based on the exact process I used to launch, grow, and sell my previous online boutique and is regularly updated so that you have access to what is working currently to grow your business (instead of relying on outdated strategies that wouldn't work for a business THIS YEAR!)
It's expensive to start a business without any training.
I spent years and wasted tons of money because I didn't know what I was doing and wasn't working on the right things.
I didn't start to see success until I invested in myself through people who have been where I wanted to be.
Trying to figure it out on your own is more expensive, time consuming and a journey filled with avoidable mistakes.
Online Boutique Success® packages everything you need to know and do in the right order so that you can get to your goal quicker while avoiding setbacks along the journey that most aspiring online boutique owners struggle with or fail because of.
Who is Online Boutique Success® for…
THIS IS NOT FOR:
❌ You want to start a dropship, Etsy, Poshmark, Amazon, eBay, craft, or thrift store.
❌ You think that owning an online boutique is a way to get rich quickly.
❌ You are committed to gathering information but not taking action or you put following your dreams into the someday pile (this only works if you take action)!
❌ You’ve been thinking about all the reasons it won’t work for you! Investing in your future starts with you believing in yourself!
❌ You are uncoachable or unwilling to learn. You're not committed or willing to show up for yourself and invest the time, energy and work it takes to start and grow an online boutique.
THIS IS FOR:
✅ You're ready to commit to FINALLY investing in yourself so you can bring your dream to life!
✅ You want to build a business for the long term, curate beautiful products and create an amazing customer experience!
✅ You want to start an online boutique the right way without having to waste time, effort, and money figuring it all out yourself!
✅ You're ready to move on from that stifling 9 to 5 and become your own boss—but you need the practical know-how before taking the leap.
Yeah, but... can I really do this while working full-time?
"Can I really make this work with everything else I have going on?"
I know what it’s like to feel absolutely drained at the end of the day because you’ve given all your energy to someone else.
So if you’re busy, it will take some work.
Maybe you'll go from your 9 to 5 right into a '5 to 9' for a short while to get in the right place.
But that’s what I call good stress because it’s getting you closer to your goals, just like when you have a personal trainer helping you get your beach body in time for the summer.
You might curse them out in your head when you're going through it but the results make everything all right! 😂
And here's the thing: you don’t have to figure it out on your own.
When you enroll, you'll learn my signature OPT framework which will help you create time even if you have a hectic schedule.
Plus, I laid out the program in bite-sized pieces so that if you can launch your dream boutique if you spare just an hour a day to implement what you’re learning!
Yeah, but...I’ve never done group coaching before, would 1-on-1 coaching be better?
You’re right, group coaching is a completely different experience from 1-on-1, and the biggest advantage is the community.
Since you’re not just learning from the specific questions you have — you can learn from someone else’s experience which can even prepare you for a challenge coming your way or help you avoid an issue completely!
So you get the benefit of having a coach respond to your questions and the bonus of learning from others who have already launched or are at the same stage, just with a different perspective.
FUN FACT: I’ve actually had women launch without one single solitary word to me! That really proves it’s all about having the RIGHT SYSTEM!
I love meeting women from all around the country, and now around the world and being able to answer questions.
But even if you never show up to a coaching call or ask a question in the group, you can get it done.
Whatever your learning style, Online Boutique Success® works for you when you implement it.
So the choice is yours.
You may think it’s as simple as whether or not to enroll in OBS, but it’s not.
It’s actually much more than that.
OPTION 1
Follow a proven system to turn the idea that’s been in your head and heart for months or even years into a real business that you can be proud of.
A business with real customers that makes a real impact on your life and your family’s lives.
OPTION 2
Do nothing.
Just let this moment in time pass you by.
If you go with option 2 it also means:
❌ Staying at a job you desperately want to leave,
❌ Still having to ask for PTO and planning your life around your work schedule,
❌ Being too busy to make meaningful connections with the ones you love most and
❌ Having to wait until the weekend or the next one-week vacation to squeeze in all the life and laughs you’ve been missing out on.
The truth is that only you can make this choice (I chose option 1 a long time ago and I haven’t looked back since).
So if you’re ready every woman who’s joined Online Boutique Success® and you’re ready to make your business dreams a priority, this is your moment to say yes!
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